AI Insights · Timothy · January 2025
Top Educational Games Performance in Brazil: Q4 2024
Explore the Q4 2024 performance of the top educational games in Brazil, featuring trends in downloads, revenue, and active users on a unified platform.
In the fourth quarter of 2024, the educational games sector in Brazil saw varied performance across the top applications on a unified platform. Here's a closer look at the trends for the leading apps, based on Sensor Tower data.
Lingokids - Play and Learn from Monkimun Inc experienced fluctuations in its metrics. Weekly revenue peaked at around $16K in late December, while downloads saw a significant rise in the same period, reaching over 29K. Active users varied throughout the quarter, with a noteworthy increase to approximately 185K in early December.
PlayKids+ Kids Learning Games, by SandBox Group, showed a steady increase in weekly downloads, culminating in over 62K by the end of December. Revenue followed a similar upward trend, reaching about $12K in the final week. Active users maintained a consistent presence, peaking at over 162K.
Buddy.ai: Kids Learning Games from MyBuddy.ai saw a notable increase in active users, climbing to over 262K by the end of the quarter. Downloads peaked at approximately 101K in mid-December, while revenue remained steady, ending at around $7K.
LogicLike: Kids Learning Games by Massiana showed a gradual increase in revenue, finishing the quarter at over $9K. Downloads also rose, reaching over 18K in the last week of December. Active users exhibited a gradual increase, reaching 43K by the end of the quarter.
Finally, Bebi: Baby Games for Preschool from Bebi Family Games saw a steady climb in downloads, peaking at over 11K in the last week. Revenue followed a similar trend, reaching nearly $4K, while active users increased to over 56K.
For more detailed insights into the educational games market in Brazil, visit Sensor Tower.